what is white revolution in india ? (operation flood)

what is white revolution in India? (operation flood)

white revolution in india -proreaders

hey, guys, you must have heard about many revolutions in India

like the pink revolution, a black revolution, yellow revolution, etc you already know many of them.

today through this blog you will get to know Amazing facts about The White Revolution In India and  What is Operation Flood?

What is White Revolution in India?

In Indian history, the biggest dairy movement was started on 13th January 1970 which is known as the white revolution of India or operation flood.

the concept of the white revolution is associated with milk, Its main aim is to transform India into the world’s largest milk producer.

the white revolution was started in Anand, Gujarat in 1970.

Even India has a lesser amount of resources which is a major drawback in spite of this India is among the largest milk- producing nation in the world

Country with the largest milk production(2020) Production volume in million metric tons
EU-28 157-160
United States 101-105
India 95-98

this massive figure shows we are a significant producer of milk in the world this is due to the fact India has a great no of cows.

if we specifically go state by state then  Uttarpradesh with 18%-20%  followed by Rajasthan with 11% -12 %  Andhra Pradesh with 10% – 11%, Gujarat with 8% top the list of most milk-producing state in India.

the main aim to launch the white revolution ( operation flood ) is to make India self-dependent on milk production.

Aspirants of the UPSC exam should prepare White Revolution or operation Flood in India topic for Static GK section It is a crucial topic from the exam’s point of view.

Candidates preparing for competitive exams as UPSC exam, RRB, SSC, Bank exams, Other Government or insurance exam exams must keep brushing up with this topic to fetch more marks

Father of the White Revolution in India 

Milk man'

The father of the white revolution in India is Verghese Kurien. Kurien founded Amul with the help of his friend H. M. Dalaya

who invented the process of making milk powder and condensed milk from buffalo milk.

Many companies were started under his leadership and former Prime Miniter Lal Bahadur Shastri created the National Dairy Development Board based on Amul’s management, resource, and infrastructure arrangements.

watch this video for a complete bird’s eye view

White Revolution in India pdf  >>> download


3 Objectives Of White Revolution 

operation flood / white revolution program launched a public milk matrix connecting manufacturers through India  to consumers in greater than 700 cities along with urbanized areas

and decreasing territorial and occasional benefit variations while guaranteeing that manufacturers receive {a significant|a major} section of the advantage by dispensing together with the agents.

At the bedrock of Operation Flood is short the city milk makers‘ co-agentswhich typically receive drain and offer sources creating today’s administration and innovation accessible to every one of the individuals.

the objectives of the white revolution are:

1.affordable  costs for customers the main objective {of the|of} white revolution is supplying reasonable cost to the people

2.Increase in milk processing / Dairy products 

3.Expanded pay and also lowered destitution amongst participating farmers

Know the History of the white revolution 

In the year 1964-1965the Comprehensive Cattle Development Programme was launched in India by which the cattle owners have been given a bundle of much better animal husbandry for encouraging the white revolution within the nation. Sometime laterthe National Dairy Development Board unveiled an innovative program known as “operation flood” to enhance the acceleration of the white revolution within the nation.

Operation Flood started in the year 1970 & was aimed to develop a nationwide milk grid. It was obviously a rural advancement program set up by NDDB – National Dairy Development Board of India.

5 major Impact of  White Revolution 

White Revolution was successful in transforming India from a milk deficient nation to the world’s largest milk producer. It doubled the milk available per person which was the need at that time, moreover, India became self-reliant and was at the peak of its economy.

Some of the major  impacts  of the white revolution:

  • It made dairy farming India’s largest self-sustaining industry
  • It became the largest rural employment provider.
  • It hugely impacted the social as well as economic growth of the nation.
  • All the small-scale farmers and landless laborers were benefitted as they got employment under the revolution.
  • The quality of the livestock improved

Research centers were set up at Anand, Mehsana, and Palampur.

metro dairies were set up in 10 metropolitan cities of the nation which increase the productivity and quality of milk and milk products.

The father of the white revolution made it possible for the creation and success of AMUL in India which made India the biggest producer of milk as of date.

India became the largest exporter of dairy and its products.

5 Disadvantages of White Revolution 

  1. Import of unfamiliar varieties needs the utilization of nearby varieties.
  2. Import of the unfamiliar feed that can’t be created in India.
  3. The obliviousness of the innovative work of the rural area of the country.
  4. Advancement of a private restricted organization.

8 Advantages of White Revolution

  1. Dairy needs are met locally.
  2. Expansion in the manageable creation of milk.
  3. Expansion in the nature of milk merchandise.
  4. Accessibility of milk items in the metropolitan and rustic regions.
  5. Given work to the 13.4 million individuals, out of which 3.7 were ladies)
  6. Hereditary improvement of draining creatures has expanded because of cross-reproducing.
  7. It finished the imports of milk solids in India and India began trading milk powder to numerous unfamiliar countries.
  8. Dairy ventures and frameworks modernized and extended. Around 10 million ranchers acquire their pay from dairy cultivating.

Significance Of Operation Flood or white revolution in  india 

The White Revolution in India helped in diminishing misbehavior by brokers and shippers. It likewise helped in destroying destitution and made India the biggest maker of milk and milk items.

Activity Flood enabled the dairy ranchers to control the asset made by them. It helped them in coordinating their own turn of events.

To associate milk makers with the shoppers of in excess of 700 urban communities and towns and all through the nation, a ‘Public Milk Grid’ was shaped.

The transformation likewise marked down territorial and occasional value varieties guaranteeing consumer loyalty and simultaneously. Additionally, it guaranteed that the makers get a significant portion of the value that clients pay.

Improved the expectations for everyday comforts of the rustic individuals and prompted the advancement of the country’s economy.


milk production growth rate india


Phases of the White Revolution in india 

Phase I of the White Revolution(1970–1980)

During this phase Operation Flood linked 18 of India’s premier milk sheds with consumers in India’s major metropolitan cities. this phase was financed by the sale of skimmed milk powder and butter oil donated by the European Economic Community.

Phase II of the White Revolution(1981–1985)

  • increased the number of milk-sheds from 18 to 136;
  • urban markets also expanded the outlets for milk to 290.
  • By the end of 1985, a self-sustaining system of 43,000 village co-operatives with 4,250,000 milk producers was covered.
  • Domestic milk powder production increased from 22,000 tons in the pre-project year to 140,000 tons by 1989, with all of this increase coming from dairies set up under Operation Flood.

Phase III of white revolution in india

The third phase further strengthened and developed the White Revolution, during which milk production increased, and the infrastructure was also improved. Veterinary First and Health Care Services, Feed and Artificial Insemination Services were provided for the co-operative members. During this phase 30,000 new dairy cooperatives were added. In 1988-1989, the number of milk sheds also increased to 173, a feature of which was that the number of women members had also started increasing in it. In 1995, the Woman Dairy Cooperative Leadership Program (WDCLP) was also launched as a pilot project. The aim of which was to increase the participation of women in the dairy cooperative movement. The main strategy in the villages was to train local women and increase their latent potential. In this phase, more importance was given to providing nutritious food to animals, making new innovations such as vaccines for theileriosis, bypassing protein feeds and increasing the number of milch animals. gave.

This phase ended in 1996 and by then 73,300 dairies had become operative among 9.4 million farmers. By the end of this phase, although the private agency could not produce milk from cooperative villages, this phase had achieved more than the target set.

At that time, such a situation and plans were made, from which it can be availed for a long time. As a market was created for raw milk, with which many technical services were also developed, milk production increased due to many facilities such as cattle feed and emergency health service. 3 State of the Art Dairy was created, so that quality products could be made for the domestic and export markets.

During Operation Flood, where the demand for milk was increasing, the total number of cattle was still fixed. Cow and buffalo breeds were also upgraded. Productivity was also increased by making non-description cows breed with exotic semen. Research and development also took place in Animal Husbandry. In 1998, the World Bank published a report showing the impact of dairy development and its impact in India. It was told in this audit that the World Bank invested Rs 200 crore in this Operation Flood, and in the next 10 years, about 24,000 crore rupees economic progress was made annually from rural areas, which was not achieved by any other dairy program.

Seeing the success of the White Revolution, it can be understood that its losses were very small, but yes there were some difficulties, which the milk producers and farmers had to face. For example, animals of foreign breeds would have given more milk, but it was difficult for them to survive in the situation here. Due to this, the financial burden was increased on the common villagers and small companies in the private sector for their food and other needs. The milk obtained during this time did not contain all the nutrients, which could have a bad effect on health.

Today, 3 important areas in animal breeding are Artificial Insemination and Quantitative Genetic Technique, Ambrio Transfer and Ambrio Micro Manipulation Technique, and Biotechnology and Genetic Engineering, which are definitely the product of the White Revolution. Today, 12 million farmers have around 250 dairy plants in about 22 states, producing around 20 million liters of milk per day. In 1955 we had about 500 tonnes of butter imported every year, today in the country in the cooperative sector. 1200 tons of butter are made from it. Where we used to import 3000 tons of baby food in 1955, the same now we produce 38000 tons of baby food. In fact, due to the milk revolution, by 1975, the import of all milk and milk products was stopped, which was a big success at that time, so from today’s situation, the benefits gained from the success of this revolution can be gauged. Huh.

FAQ(Frequently Asked Question)

1.Nddb full form

National Dairy Development Board

The Government of India started the white revolution which is also called Operation Flood dispatched on 13 January 1970. India’s National Dairy Development Board (NDDB)  started the white revolution mission. This white unrest is trailed by the colossal accomplishment of the GREEN Revolution in India

2.what is white revolution in India?

White revolution is the biggest milk revolution in India which is started by the Government of India on 13 January 1970.white revolution is primarily focusing on the dairy sector / Milk marketing. It brings out a cooperative approach in harnessing milch animals and eliminating the middleman in the farmer-market supply chain to enhance milk production which indirectly or directly related to an increase in farmer income

3, Who is the father of the white revolution in India?

Dr. Verghese Kurien is known as the father of the white revolution in India

4. the Concept of the white revolution is associated with?

The concept of the white revolution is associated with Increase milk production.

white revolution refers to the revolution associated with an increase in milk production in the country. the motive to transformed India from a milk deficient nation into the world’s largest milk producer.

7.What is the black revolution?

To increase petroleum production, the  Government planned To accelerate the production of ethanol and mix it up with petrol to produce biodiesel.


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